BEYOND THE REFERRAL:

Strengthening Community Systems that Support Aging Well

In many places, significant investment has gone into building referral pathways that help identify social needs and connect people to community supports, but far less investment has been directed toward strengthening the community programs that people are referred into. 

This imbalance creates what Calgary Seniors refers to as the Community Support Gap.

COMMUNITIES ACROSS CANADA ARE WORKING TO SUPPORT A GROWING POPULATION OF OLDER ADULTS. INCREASINGLY, HEALTH AND SOCIAL SYSTEMS ARE EXPLORING APPROACHES SUCH AS SOCIAL PRESCRIBING, NAVIGATION SERVICES, AND REFERRAL PLATFORMS TO CONNECT PEOPLE WITH NON-MEDICAL, COMMUNITY-BASED RESOURCES AND SUPPORTS THAT IMPROVE THEIR HEALTH AND WELLBEING.

While these efforts help identify social needs and guide people toward assistance, an important challenge is emerging: In many places, significant investment has gone into building referral pathways, but far less investment has been directed toward strengthening the community programs that people are referred into.

This imbalance creates what Calgary Seniors refers to as the Community Support Gap.

When referral systems grow faster than the community supports that receive those referrals, programs can become overwhelmed, navigators struggle to find appropriate (or sometimes even any) options, and individuals may not receive the meaningful connection they are seeking, or require.

REFERRAL PATHWAYS MATTER, BUT THEY ONLY WORK WHEN COMMUNITIES ALSO INVEST IN THE PRACTICAL, RELATIONSHIP-BASED SUPPORTS PEOPLE ARE REFERRED INTO.

Through more than three decades of operating volunteer-powered programs, Calgary Seniors has observed that strong communities rely on more than individual services. They function as interconnected systems where community participation, program infrastructure, operational capacity, and shared values work together to support wellbeing.

The Community Support Gap:

In many places, significant investment has gone into building referral pathways that help identify social needs and connect people to community supports.

These pathways often include

  • Link workers
  • Navigation programs
  • Referral platforms
  • Clinical partnerships

These systems play an important role in helping people access support. However, far less investment has gone into strengthening the community programs that receive those referrals.

This imbalance creates what we refer to as the Community Support Gap.

This gap occurs when referral systems are developed faster than the community supports people are being referred to.

Bridging this gap requires strengthening the Wellbeing Infrastructure: the practical, relationship-based supports that people are referred into, and which help them remain connected, supported, and engaged in their communities.

In the Connected Community Model, addressing the Community Support Gap means investing in the Wellbeing Infrastructure and community participation that allow referral systems to function more effectively.

The Connected Community Model

THE CONNECTED COMMUNITY MODEL HAS BEEN DEVELOPED TO DESRIBE THIS ECOSYSTEM.

The model identifies four interconnected layers that help communities support aging well:

COMMUNITY POWER

The foundation of the entire system

The participation of volunteers, neighbours, families, and community organizations who contribute to collective wellbeing.

  • Volunteers
  • Neighbours
  • Families
  • Community organizations
  • Local partnerships

Without people choosing to participate in their communities, none of the other layers can exist.

Community Power

CAPACITY ENABLEMENT

Systems and resources that make programs and support networks possible

The systems, coordination, and operational tools that allow community programs to function effectively.

  • Volunteer recruiting, training and screening
  • Program templates and operational guides
  • Scheduling and coordination systems
  • Safety policies and procedures
  • Intake and referral processes
  • Evaluation and learning tools
Capacity Enablement

WELLBEING INFRASTRUCTURE

Community programs and support networks

The practical programs and supports that people are referred into, and which help them remain connected, independent, and engaged in their daily lives.

  • Volunteer transportation
  • Friendly visiting and check-ins
  • Shopping companions
  • Pet assistance
  • Practical support in both difficult and thriving times
  • Semi-Formal community well-being supports: Men’s Sheds, She Sheds, Maker Spaces, Men’s/Women’s groups
  • Informal neighbour-to-neighbour support

These supports form the community ecosystem that helps people stay connected and independent.

Wellbeing Infrastructure

THE KIND COMMUNITY FRAMEWORK

Culture, shared values, and community mindset

The cultural values and community mindset that encourage people to care for one another and participate in community life.

  • Inspiring people to care for one another
  • Promoting positive narratives about aging
  • Encouraging neighbourly support and participation
  • Creating volunteer opportunities built on mutual benefit
The Kind Community Framework

TOGETHER, THESE FOUR LAYERS FORM THE FOUNDATION OF A STRONG COMMUNITY SUPPORT SYSTEM.

By strengthening these elements and addressing the Community Support Gap, communities can create environments where older adults remain connected, supported, and valued members of society.

THE CONNECTED COMMUNITY MODEL OFFERS A PRACTICAL WAY TO UNDERSTAND HOW COMMUNITY PARTICIPATION, PROGRAMS, SYSTEMS, AND CULTURE WORK TOGETHER TO SUPPORT HEALTHY AGING.

The Community Support Gap

IN MANY PLACES, SIGNIFICANT INVESTMENT HAS GONE INTO BUILDING REFERRAL PATHWAYS THAT HELP IDENTIFY SOCIAL NEEDS AND CONNECT PEOPLE TO COMMUNITY SUPPORTS.

The Community Support Gap

These pathways often include:

  • Link workers and outreach workers
  • Navigation programs
  • Referral platforms
  • Clinical partnerships

These systems play an important role in helping people access support. However, far less investment has gone into strengthening the community programs that receive those referrals.

This imbalance creates what we refer to as the Community Support Gap.

The Community Support Gap occurs when referral systems are developed faster than the community supports people are being referred to.

Without strong Wellbeing Infrastructure in place:

  • referrals may lead to limited or overburdened programs
  • community organizations struggle to absorb growing demand
  • navigators have difficulty identifying meaningful supports
  • individuals may not receive the connection or support they require

AT ITS CORE, THE COMMUNITY SUPPORT GAP REFLECTS A LACK OF INVESTMENT IN THE WELLBEING INFRASTRUCTURE THAT SUPPORTS DAILY LIFE.

Bridging this gap requires strengthening the practical, relationship-based supports that help people remain connected, supported, and engaged in their communities.

In the Connected Community Model, addressing the Community Support Gap means investing in the Wellbeing Infrastructure and the community participation that empowers referral systems to function effectively.

Beyond the Referral

Many systems have focused on building referral pathways that connect people to community supports. While these efforts are important, referrals alone do not guarantee meaningful connection.

WHAT MATTERS JUST AS MUCH IS THE STRENGTH OF THE COMMUNITY PROGRAMS AND NETWORKS THAT RECEIVE THOSE REFERRALS. THIS IS WHERE MANY COMMUNITIES ENCOUNTER THE COMMUNITY SUPPORT GAP.

What is Needed?

FOR SOCIAL PRESCRIBING TO SUCCEED, INVESTMENT MUST STRENGTHEN BOTH SIDES OF THE SYSTEM:

Referral Pathways

AND

Wellbeing Infrastructure

Communities benefit from investing in the culture and participation that empower these supports to thrive.

For social prescribing to succeed, communities must address the Community Support Gap by strengthening both referral pathways and Wellbeing Infrastructure.

(Kadowaki, et al., 2024) argues that “[t]he need for a strong nonprofit and voluntary service

sector to support social prescribing programs” is necessary.

(Hamilton-West, Milne, & Hotham, 2020) highlights the need for funding and support for the programs that are being linked to by social prescription. They emphasize that there is often a lack of funding for services that are offered on the other end of the referral.

Bridging the Community Support Gap

The Calgary Seniors Approach

At Calgary Seniors, our work focuses on strengthening all layers of the community wellbeing system.

  • Encouraging kindness and community participation
  • Designing volunteer-powered supports
  • Building practical programs that reduce isolation
  • Developing tools and systems that allow programs to grow

TOGETHER, THESE EFFORTS HELP CREATE COMMUNITIES WHERE OLDER ADULTS REMAIN CONNECTED, SUPPORTED, AND VALUED.